THE NEW SEEKERS-I'D LIKE TO TEACH THE WORLD TO SING (IN PERFECT HARMONY)
"I'd Like to Teach the World to Sing (in Perfect Harmony)" is a popular song which originated as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love sung by a multicultural collection of teenagers on the top of a hill. "Buy the World a Coke" repeated "It's the real thing" as Coca-Cola's marketing theme at the time.
The popularity of the jingle led to it being re-recorded by The New Seekers and by The Hillside Singers as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK.