"Questo amore" ("This love") was the Italian entry in the Eurovision Song Contest 1978, performed in Italian by Ricchi e Poveri, at the time a quartet consisting of Franco Gatti, Angela Brambati, Angelo Sotgiu and Marina Occhiena. In 1981 Occhiena left the group and the trio Ricchi e Poveri went on to have considerable success both in Italy and internationally throughout the 1980s and early 1990s.
"Questo Amore" is a song in praise of the love the singers have for each other (they take the roles of lovers in the song). It is described as a very powerful force and one which everyone enjoys experiencing.
The song was performed third on the night, following Norway's Jahn Teigen with "Mil etter mil" and preceding Finland's Seija Simola with "Anna rakkaudelle tilaisuus". At the close of voting, it had received 53 points, placing 12th in a field of 20.
It was succeeded as Italian representative at the 1979 Contest by Matia Bazar with "Raggio di luna".